Association Rule Mining ARM

Association Rule Mining mak teknika iha data mining ne’ebé foka iha hetan relasaun interdependente (assosiasaun) entre item sira iha dataset ne’ebé barak. Ne’e geralmente uza iha analize transasaun komersial, hanesan “market basket analysis”, atu identifika kombinasaun produtu sira ne’ebé frequente hetan tuir hetan tuir hetan iha klient sira.

Objetivu

Objetivu principal husi Association Rule Mining mak:

    1. Hetan padraun (patterns) iha dadus Identifika kombinasaun item sira ne’ebé frekuente iha dataset.

    2. Predisaun kondisionál Hatama informasaun kona-ba probabilidades katak se X bele provoka Y.

    3. Fasilita desizaun bisnis Hanesan promotu vendas, bundling produtu, rekomendasaun produtu,marketing targeted.

    4. Redusa Informasaun Komplexa Transforma dadus brutu ba insight ne’ebé útil hodi halo desizaun strategi.

    5. Otimize strategi komersial Hodi identifika relasaun ne’ebé forte entre item sira, aumenta lucraun no satisfasaun klienti.

Featured Product

Association Rule Mining

Algoritmu Komun Association Rule Mining

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Apropri Algorithm

Apriori algorítmu ne’e prinsipiu iha association rule mining ne'ebe usu frequent itemset generation hodi identifika itens ne'ebe kontinua sosa.

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FP-Growth

Optimiza Apriori hodi loke frequent itemsets liu hodi kreta árvore FP (frequent pattern tree).

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Market basket analysis

Analíze market basket (ka labele hanesan association analysis) mak ida husi métdus ne'ebe importante tebes atu fó hahú relasaun entre items.

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